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  • About Sorella

    Welcome to our world

    where we know

    women run it.

    Sorella was founded by Heather Sanders in 2012. I was 20 years old with no fashion background or training but a lot of hustle and drive! Starting with an inventory of 10 products and packing packages on the floor of my apartment, I never imagined how far I would get but one thing was for sure ...

    I wasn't going to let anything stop me

    Following the 2012 launch, I then opened my first brick and mortar in Los Angeles, becoming every LA’s woman’s go-to spot for fashion. I then launched our women’s movement...


    Representing strong women, working women, and independent women of all ages, colors, and sizes. Empowering women all over the world to not only be confident and have a vision but to also...

    the original girls tour wall in melrose ave los angeles
    be a dope girl with style and hustle
    Sorella Lifestyle Photoshoots

    Now we have grown a team full of extraordinary creatives, designed thousands of new styles, and a fan base full of dope ass women. Sorella has now become a lifestyle and our #GIRLSTOUR wall has grown to a international landmark and must stop photo destination in Los Angeles. Our next goal is to tour our most sought out locations and bring the Tour to you but also continue to empower many more women around the world.

    see you soon